Who are we ?

 

The story began several years ago with me, Audrée, when I faced serious health challenges. I had to seek to remove gluten and dairy products from my diet. A family member was also celiac (allergic to gluten). I had to visit more than 3-4 places a week to find good gluten-free and dairy-free foods. The result: the products were often very expensive, tasteless, not nutritious enough, ultra-processed, and often loaded with sugar. I used online ordering sites, and the result was similar, with very high delivery costs and long wait times to receive my purchases. I literally wasted thousands of dollars looking for alternative solutions that taste good. I vowed to remedy these irritants and find a solution.

From there came the idea to found Fit-Fit Nature Nutrition Inc. In 2018, we went to SIAL (International Food Innovation Exhibition) in Montreal to make new discoveries. It was there that we met SDA, the manufacturers of Fit-Fit products. The "Fit" was perfect between them and us. However, the investment and import costs were too high at that point in our lives, and with our two careers, we did not see how and when to introduce a new brand to the Quebec and Canadian market.

Benoit then turned to one of our friends, Dr. Sylvain Guimond, Ph.D. Physical educator, Osteopath, Speaker, and author to get his opinion on our project. He agreed to coach us and help us achieve our goals. For those who do not know Sylvain, he is the founder of Biotonix and the BTX application (https://fitfitfit.fit/pages/application-mobile-btx). Thanks to Biotonix, he has healed millions of people around the world including several major sports stars and globally known personalities. He is also the author of several best-sellers and has previously been a sports consultant for the Montreal Canadiens.

Sylvain put us in touch with Isabelle Huot, Doctor in Nutrition. She graciously agreed to help us with our project by sharing her experience and giving us the opportunity to offer her products.

In February 2020, after 1 year of coaching, we finally made the decision to move forward with the Fit-Fit project. Unfortunately, SDA had already made an agreement with an importer-distributor from Quebec, namely Horeca Experts! However, they put us in touch with the owner, Haytham Saliba.

He came to our offices to show us his product catalog. After several meetings, there was a "Fit" between us. In June 2020, in the midst of the pandemic, Haytham and we decided to work in partnership to develop the Fit-Fit brand in the Quebec and Canadian markets. It was at that moment, in July 2020, that the online health market FitFitFit.Fit was born.

From the very beginning, we knew that our goal and mission was to help people who, like us, are looking to eat well and achieve balance. To gather in one place foods that are either gluten-free, dairy-free, or simply good for health. The necessary criteria: not too expensive per serving, good taste, all delivered to the home quickly.

We knew that the more people we reached, the more FitFitFit.Fit would grow.

For Benoit, for whom training is a passion and a way of life, it was essential to add a complete section of vitamins and supplements to our food offer. Sports are an integral part of a healthy and balanced lifestyle.

We are now importing, manufacturing, and distributing healthy products that are unknown in the Quebec and Canadian markets. We partner with companies from here and around the world, in search of the best products. EXPERIENTIALWe want to offer you a new generation of products.

With time, the demand for Fit-Fit healthy snacks has intensified, so much so that they are now offered in over a hundred points of sale.

We are always looking to expand our health and wellness product offerings. Every dollar of profit is reinvested in new products to be an online marketplace, offering a beautiful selection of health foods, wellness products, and the highest quality vitamins and supplements.

 

Now, allow us to introduce ourselves.

Benoit

Passions: Work, training and nutrition, travel, building projects ...

 

Very young, I knew that I wanted to move and make things happen. I am a person of action, a passionate individual who fully commits to all my projects. Throughout my life, I have practiced sports. I have played high-level baseball, amateur boxing, and physical training. After a break of several years, I got back into training. Since I don't do anything halfway, it has become my way of life. Supervised training with a "fitness" coach 5 times a week, along with the right nutrition! I am very interested in what is necessary to keep my body healthy and thus avoid as much as possible what is harmful.

Professionally, after ten years in the management and direction of large retail businesses, I redirected my career in 1999 to become a financial security advisor and representative in collective savings. From 2006 to 2021, I was the manager of three of the largest financial service centers in Greater Montreal and the South Shore of Montreal for a company that is a leader in insurance and financial services in Quebec and Canada. In 2021, I was recruited by the Quebec Mentoring Network to mentor managers and business owners who request it. I am also the principal consultant for Quebec and senior business consultant for advisors for a leader in insurance and financial services worldwide. In order to give back to society, I get involved in various foundations and social causes by serving on boards of directors or as an ambassador and donor.

My entourage considers me a builder. One of my strengths is taking a project and leading it where it should go.

I take great pleasure in getting involved in this family business project. I actually invest most of my free time working with my wonderful partner and our valuable collaborators and partners to provide the best for our customers.

 

Audrée

Passions: Cooking, work, travel, life ...

 

I see myself as a little girl, in the family garden savoring what was fresh and tasty, or cooking alongside my mother, who was quite the cook! She was my source of inspiration. She was a nurse, loved helping her patients. She also always dreamed of starting her own business, her chocolate shop/caterer. Unfortunately, illness had other plans for her.

For my part, I have always known that I wanted to help. I first completed my bachelor's degree in psychology at the University of Montreal, and I worked for 10 years as a telecommunications manager. Following the birth of my children, I made a career change. In 2009, I returned to school to obtain my financial security advisor license, which I still hold today.

It was my health that was getting worse. What had only been warning signs at first was intensifying. I was in so much pain that I no longer had a quality of life. After investigations, I was diagnosed with irritable bowel syndrome. It was at that moment that I had to adopt a low FODMAP diet and cut out gluten, dairy products, etc. I drastically changed my diet. Not so simple, it was quite a challenge! I made a lot of trial and error, and quite frankly, it cost a lot. 

I have therefore decided to turn these challenges into a new career project. My partner and I have set up our health store FitFitFit.Fit. In addition, to enhance my knowledge, I have recently started studying naturopathy.

I really want to help people who suffer from allergies or food intolerances and who, unfortunately, do not have the budget and knowledge to make the necessary changes for their health. 

I also want to be a reference for those who want to eat well, by offering them delicious, healthy, and nourishing products in the same place.