At the beginning of each year, several experts share their predictions concerning the trends to be expected in the field of food. In Canada, Deloitte conducted a survey from March 2020 to May 2021 to gain perspective on the future of food. Here are some elements that emerge from this survey and which could translate into trends in 2022.
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Healthy food
The survey conducted by the firm Deloitte reveals that 64% of consumers questioned were more interested inèhermaniare whose diet affects their health and systemimmunesilence during the yearcoloree.
The survey also reveals that around 80% of consumers say they spend more on fresh produce and non-dairy alternatives, while around 40% say they spend less on baked desserts, llis engineerPrepared edients and ready-to-eat hot mealsyouconsume. Canadian consumers therefore seem to be taking a growing interest in the link between their diet and their health. This interest could manifest through their food choices in 2022 with the purchase of more fresh products and less processed products.
Products that were at the top of the shopping list include those that contained recognizable ingredients (33%), were natural or organic (31%) and offered in a reduced-sugar version (35%), the latter more prevalent among consumers. aged 55 or over and men.
Among younger consumers, aged 18 to 34, there is a tendency to seek out healthier foods, including organic, vegetarian and vegan foods, plant-based proteins as meat substitutes,dairy free or lactose-free andgluten free. (Deloitte survey)
The trend is clear, and merchants are increasingly responding to it. Unfortunately, these foods come at a cost and not everyone has the money to buy these foods or the time to shop for local resources.
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Home cooking »
Also, by the same token, Canadians and Quebecers are preparing many more meals at home, using basic and fresh ingredients. It was the return of home cooking, and taking the time to cook four to six meals a week, and trying news receipts, such as making homemade bread. This trend should not diminish, and should move towards traditional cuisine, for comforting meals.
Just because people cook more doesn't mean they don't order! Whether it's to save time or to encourage local restaurants, among those surveyed, 35% of respondents said they have ordered more take-out meals, and more than 71% of Canadians expect to order more than before. the pandemic, again.
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Snacks and nibbles
Thesnacks and snack foods should be on the rise in 2022. In fact, 44% of people questioned in the survey carried out by the firm Deloitte declared that they consume more snacks/snacks since the start of the pandemic. They are also 67% to say that their expenditure on snacks/snacks has increased or increased significantly over the past year. In Quebec, this figure is 73% (Deloitte survey).
It is therefore no surprise that the range of healthy snacks offered on the market has expanded on the shelves, and should continue to do so.
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local foods
Local foods may also continue to be a food trend in 2022, a trend that has grown tremendously since the start of the pandemic. Indeed, among the products that top the list of household food purchases are those that are of local origin (43%) (Deloitte survey)..
There is also a growing trend in urban agriculture such as growing your own food, consuming plants that have grown in greenhouses, or even on urban rooftops. More and more companies are using their roofs to grow their plants, and the supermarket giants predict that 2022 will be that of urban, and therefore local, agriculture.
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Social networks and the internet
With the ubiquity of telecommuting, social networks have become more important in the daily lives of many Canadian consumers. For example, the Deloitte survey reveals that 47% of them search online to find new ideas.are menus. In addition, according to a study commissioned by Facebook, in Canada, one in five consumers aged 18-34 uses social networks to find inspiration in the kitchen.
Another big impact of the pandemic will have been the definite increase in online orders. Merchants had to show imagination and adaptation, to allow those who could not move to make their purchases. Several online shops (such as ours! yes, yes!!) were then born. And despite the fact that customers still prefer to shop directly at their merchants, these shops and their economic impact can no longer be neglected.
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Reductionism or eating less meatde
Finally, the year 2022 could also see the meat consumption of Canadians reduced. Indeed, the Deloitte firm's survey indicates that 44% of consumers surveyed say they have tried to eat less meat over the past year.écolored and that 72% of consumers report an increase in purchases of meat alternatives.».
Plant-based meats, which were all the rage, are now less popular than expected, with their long list of ingredients. Consuming less meat, but opting for quality products, seems to be the current trend.
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The circular economy
Rising grocery prices are making households think twice, and there are more and more ways to avoid waste.
Also, more and more, companies are looking to reuse their waste or that of others to produce new ones. Great ways to reinvent yourself, to waste less, and to produce more with what is available as resources. University research centers collaborating, this trend can only be on the rise in the years to come.r.
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Foods to watch out for…
According to Whole Foods Markets, an organic food retailer and grocery chain based in the United States, here are the foods we should see more and more on our shelves:
- Yuzu
- hibiscus
- Alternatives to alcohol
- Organic and sustainable cereals (kernza, among others)
- sunflower seeds
- Moringa
- turmeric
- Functional soft drinks with added herbs, prebiotics, probiotics, etc..
In conclusion, unfortunately, more and more people have to turn to food banks to get food every month. Inflation and natural disasters raise the price of the grocery basket more than average. It remains to continue to try to find solutions to make food affordable enough so that everyone can eat properly.
References
- https://braque.ca/7-food-trends-for-2022/
- https://www2.deloitte.com/ca/en/pages/consumer-business/articles/future-of-food-a-canadian-perspective.html
- https://www.ledevoir.com/vivre/alimentation/655896/l-alimentation-en-2022-5-tendances-axees-sur-l-human
- https://www.facebook.com/iq/insights-to-gotags[0]=food&tags[1]=canadaa
- https://ici.radio-canada.ca/bit/3481/8-food-trends-2022
- https://www.vertcouleurpersil.com/blog/food-tendances-for-2022-according-to-whole-foods-market