A story on a human scale

Those who founded FitFitFit.Fit and Fit-Fit Nature Nutrition are us, Audrée & Benoit.


The story began several years ago with me, Audrée, when I had serious health challenges. I had to look to remove gluten and dairy from my diet. A member of my family was also celiac (allergic to gluten). I had to go more than 3-4 places a week to find good gluten and dairy free foods. As a result, the products were often very expensive, bad tasting, not nutritious enough, ultra-processed and often loaded with sugar. I used online ordering sites, and the result was similar, with very high delivery costs and too long delays in receiving my purchases. I have literally wasted thousands of dollars looking for alternatives that taste good. I swore to myself to remedy these irritants, and to find a solution.

Hence the idea of founding Fit-Fit Nature Nutrition Inc. In 2018, we went to the SIAL (Food Innovation Show) in Montreal to make new discoveries. This is where we met SDA, the makers of Fit-Fit products. The Fit was perfect between them and us. However, the investment and the import costs were too high at that time of our lives, and, with our 2 careers, we did not see the way and the time to make a new brand known on the Quebec and Canadian market. .n.

Benoit then turned to one of our friends, Dr. Sylvain Guimond, Ph.D. Physical Educator, Osteopath, Speaker and Author to get his opinion on our project. He agreed to coach us and help us achieve our goals. For those who do not know Sylvain, he is the founder of Biotonix and the BTX application (https://fitfitfit.fit/pages/application-mobile-btx). Thanks to Biotonix, He has cured millions of people around the world including several great sports stars and world famous personalities. He is also the author of several best-sellers and has already been a sports consultant for the Montreal Canadiens.

Sylvain put us in contact with Isabelle Huot, Doctor of Nutrition. She graciously agreed to help us in our project by sharing her experience and giving us the chance to offer her products.

In February 2020, after 1 year of coaching, we finally made the decision to move forward with the Fit-Fit project. Unfortunately, SDA had already made an agreement with a Quebec importer-distributor, Horeca Experts! They did, however, put us in touch with the owner, Haytham Saliba.

This one came to our offices to show us his product catalog. After several meetings, there was a fit between us. In June 2020, in the midst of a pandemic, Haytham and we decided to work in partnership to develop the Fit-Fit brand on the Quebec and Canadian market. It was then, in July 2020, that the online health marketplace FitFitFit.Fit was born.é.

From the very beginning, we knew that our goal and our mission was to help people who seek, like us, to eat well and achieve balance. Gather in the same place foods that are gluten-free, dairy-free, or simply good for your health. The necessary criteria: not too expensive per portion, good in taste, all delivered to the house quickly.

We knew the more people we reached, the more FitFitFit.Fit would grow.

For Benoit, for whom training is a passion and a way of life, it was essential to add a complete section of vitamins and supplements to our food offer. Sport is an integral part of a healthy and balanced lifestyle.

We now import, manufacture and distribute healthy products, unknown to the Quebec and Canadian market. We partner with companies from here and around the world, in search of the best products. EXPERIENTIAL , we want to offer you a new generation of products.

Over time, the demand for Fit-Fit healthy snacks has intensified, so much so that they are offered in more than a hundred outlets today.

We are always looking to grow our offer of health and well-being products. Every dollar of profit is reinvested in new products to be an online marketplace, offering a fine selection of the highest quality health, wellness foods and vitamins and supplements.


Now allow us to introduce ourselves.


Passions: Work, training and nutrition, travelling, building projects...


Very young, I knew that I wanted to move and make things happen. I am a person of action, a passionate person who is fully involved in all his projects. All my life I have played sports. I practiced high level baseball, amateur boxing and physical training. After a break of several years, I got back into training. As I do nothing by halves, it has become my way of life. Supervised training from a "fitness" style coach 5 times a week, with the diet that goes with it! I am very interested in what is necessary to keep my body healthy and thus avoid what is harmful as much as possible.

Professionally, after ten years in the management and direction of big box stores, I reoriented my career in 1999 to become a financial security advisor. In 2006, I was appointed director of sales for two agencies for a company that is a leader in financial services in Quebec and Canada. In 2011, I completed a certificate of university study in sales force management from Laval University, in Quebec. I then managed one of the largest financial services centers in Greater Montreal. In order to give back to society, I get involved in various foundations and social causes by sitting on boards of directors or as an ambassador and donor.

Those around me see me as a builder. One of my strengths is taking a project and taking it where it belongs.

I really enjoy being involved in this family business project. In fact, I invest most of my free time there, working with my wonderful wife and our precious collaborators and partners to offer the best to our customers.



Passions: Cooking, work, travelling, life...


I see myself as a little girl, in the family garden savoring what was fresh and tasty, or even cooking alongside my mother, who was quite a cook! She was my source of inspiration. She was a nurse, loved helping her patients. She also always dreamed of starting her own business, her chocolate factory/caterer. Unfortunately, the disease decided otherwise for her.

For my part, I also always knew that I wanted to help. I first completed my bachelor's degree in psychology at the University of Montreal, and I worked for 10 years as a telecommunications manager. Following the birth of my children, I made a career change. In 2009, I went back to school to get my financial security advisor license, which I still am today.

It was my health that was worse. What had only been red flags at first were escalating. I was in so much pain that I had no quality of life. After investigation, I was diagnosed with irritable bowel syndrome. That's when I had to go on a low FODMAP diet, and cut out gluten, dairy, etc. I changed my diet drastically. Not so simple, it was quite a challenge! I did a lot of trial and error and, quite frankly, it was very expensive.

So I decided to turn these challenges into a new career project. So we, my husband and I, set up our FitFitFit.Fit health boutique. In addition, to perfect my knowledge, I recently started studying naturopathy.

I really want to help people who suffer from food allergies or intolerances and who, unfortunately, don't have the budget and the knowledge to make the necessary changes for their health.

I also want to be a point of reference for those who want to eat well, by offering them delicious, healthy and nutritious products in one place.